MASTER’S THESIS RESEARCH QUESTIONNAIRE : A Study on the Marketing Strategy of Agricultural Heavy-Duty Equipment: A Case Study of Wingin Heavy-Duty Machine (WHDM) in Sierra Leone
Dear Participant,
My name is Benjamine Sahr Momoh, an MBA student at China Agricultural University (CAU), China.
I am conducting a survey to understand the awareness, usage, and impact of the Wingin Heavy Duty Machine (WHDM) on agribusiness in your communities.
This study aims to evaluate WHDM’s marketing strategies, customer satisfaction, and market challenges to recommend improvements to its business strategy.
Your feedback is valuable in helping me assess how this technology is transforming farming practices, improving productivity, and shaping the future of agriculture. Kindly take few minutes to complete this questionnaire. Thank you.
CONSENT DECLARATION
Type of Respondent:
Years of Experience in this sector:
Age Group:
Gender:
Education Level:
How familiar are you with WHDM’s products?
What is your main source of information about WHDM products? (Check all that apply)
In your opinion, which marketing strategies has WHDM adopted in Sierra Leone? (Check all that apply)
Rate the effectiveness of WHDM’s marketing strategy in reaching target customers:
Product (quality, durability, variety):
Price (affordability, value for money):
Place (distribution and accessibility):
Promotion (advertising, awareness):
People (customer service, staff knowledge):
Process (delivery, financing options):
Physical Evidence (branding, packaging, visibility):
Are WHDM’s machines affordable compared to competitors?
How satisfied are you with WHDM’s after-sales service (repairs, spare parts, maintenance)?
What are the major challenges WHDM faces in marketing heavy-duty equipment? (Check all that apply)
What are the key opportunities for WHDM in Sierra Leone’s market? (Check all that apply)
Overall, how do you rate WHDM’s marketing strategy in Sierra Leone?
What specific improvements do you recommend for WHDM’s marketing strategy?
Is there anything else you’d like to add?
Would you be open to a follow-up discussion or providing additional data on this topic?
Can you recommend other stakeholders we should speak with for further insights?
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