MBAThesis Survey: Factors Influencing Chinese Consumers’ Perceptions and Willingness to pay for sustainably Certified Ugandan Coffee_问卷系统

MBA Thesis Survey: Factors Influencing Chinese Consumers’ Perceptions and Willingness to

pay for sustainably Certified Ugandan Coffee

Thank you for participating in this research study exploring Chinese consumers’ perceptions and

willingness to pay (WTP) for sustainably certified Ugandan coffee. Your responses will help Ugandan

coffee exporters understand the Chinese market. This semi-structured questionnaire is anonymous, and

your responses will remain confidential. The questionnaire should take approximately 15–20 minutes.

Please select options for closed-ended questions and provide detailed answers to open-ended questions,

as your insights are crucial

These questions help us understand your background and coffee consumption habits. Please select the appropriate option.

What is your age group?

18–25

26–35

36–45

Above 45

What is your gender?

Male

Female

Other

Prefer not to say

What is your annual income (RMB)?

<50,000

50,001–100,000

>100,000

Prefer not to say

What is your highest level of education?

High School

Bachelor’s Degree

Postgraduate

Other

How often do you drink coffee?

Daily

3–5 times a week

1–2 times a week

Rarely

In which city do you reside?

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